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Forbes calculated the brand value--the portion of a team's overall value that is derived from its name--of the 147 most lucrative teams in professional baseball, basketball, football, hockey and soccer. To do so, we added up revenues from sponsorships, naming rights, local media, tickets and merchandise that are not attributable to market demographics and league. The top 10 includes teams spread out over two continents and across three sports, including those known the world over as the Bronx Bombers, Red Devils and America's Team.
1. New York Yankees
League: Major League Baseball
Brand Value: $328 million
With a cash cow for a new stadium and a 27th World Series banner now hanging beyond the right field bleachers, the Bronx Bombers claim top spot in our ranking for the first time.
2. Manchester United
League: English Premier League
Brand Value: $285 million
The team estimates that more than half its 333 million supporters hail from Asia, where the English Premier League is the most widely distributed sports property and Man U is the most popular team.
3. Real Madrid
League: Spain's La Liga
Brand Value: $240 million
Real's seven year, $1.4 billion TV deal is the largest for a single team in professional sports.
4. Dallas Cowboys
League: National Football League
Brand Value: $208 million
The Cowboys brand is worth $128 million more than the average NFL team and $15 million more than that of NFC East rivals Philadelphia and New York combined.
5. Barcelona
League: Spain's La Liga
Brand Value: $180 million
Barcelona, which won a record six domestic and international titles last year, turns down millions of dollars in shirt sponsorships each year to instead partner with nonprofit UNICEF.
6. Bayern Munich
League: German Bundesliga
Brand Value: $178 million
Bayern Munich's 30-year pact with insurer Allianz is among the longest naming rights deals in professional sports.
7. Arsenal
League: English Premier League
Brand Value: $176 million
The Gunners brand is more valuable than that of principal shareholder Stan Kroenke's other five sports teams (including the NHL's Avalanche, NBA's Nuggets and NFL's Rams), combined.
8. Boston Red Sox
League: Major League Baseball
Brand Value: $163 million
The Red Sox average ticket cost of $50 last season was almost double the Major League Baseball average.
9. New York Mets
League: Major League Baseball
Brand Value: $158 million
The Mets have built their brand in part by successfully integrating the Brooklyn Dodgers and New York Giants' storied pasts with their own (look no further than Citi Field's Jackie Robinson Rotunda).
10. New England Patriots
League: National Football League
Brand Value: $156 million
The Pats, who've won three Super Bowls and five conference titles under the ownership of Bob Kraft, draw the highest local TV ratings among AFC teams in the 15 largest media markets in the U.S.
1. New York Yankees
League: Major League Baseball
Brand Value: $328 million
With a cash cow for a new stadium and a 27th World Series banner now hanging beyond the right field bleachers, the Bronx Bombers claim top spot in our ranking for the first time.
2. Manchester United
League: English Premier League
Brand Value: $285 million
The team estimates that more than half its 333 million supporters hail from Asia, where the English Premier League is the most widely distributed sports property and Man U is the most popular team.
3. Real Madrid
League: Spain's La Liga
Brand Value: $240 million
Real's seven year, $1.4 billion TV deal is the largest for a single team in professional sports.
4. Dallas Cowboys
League: National Football League
Brand Value: $208 million
The Cowboys brand is worth $128 million more than the average NFL team and $15 million more than that of NFC East rivals Philadelphia and New York combined.
5. Barcelona
League: Spain's La Liga
Brand Value: $180 million
Barcelona, which won a record six domestic and international titles last year, turns down millions of dollars in shirt sponsorships each year to instead partner with nonprofit UNICEF.
6. Bayern Munich
League: German Bundesliga
Brand Value: $178 million
Bayern Munich's 30-year pact with insurer Allianz is among the longest naming rights deals in professional sports.
7. Arsenal
League: English Premier League
Brand Value: $176 million
The Gunners brand is more valuable than that of principal shareholder Stan Kroenke's other five sports teams (including the NHL's Avalanche, NBA's Nuggets and NFL's Rams), combined.
8. Boston Red Sox
League: Major League Baseball
Brand Value: $163 million
The Red Sox average ticket cost of $50 last season was almost double the Major League Baseball average.
9. New York Mets
League: Major League Baseball
Brand Value: $158 million
The Mets have built their brand in part by successfully integrating the Brooklyn Dodgers and New York Giants' storied pasts with their own (look no further than Citi Field's Jackie Robinson Rotunda).
10. New England Patriots
League: National Football League
Brand Value: $156 million
The Pats, who've won three Super Bowls and five conference titles under the ownership of Bob Kraft, draw the highest local TV ratings among AFC teams in the 15 largest media markets in the U.S.
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