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Agency is responsible for setting up and implementing cascading mailings. About company Image AlfaStrakhovanie Group is the largest private Russian insurance group. One of the key products of AlfaStrakhovanie-Life is investment life insurance (LIS). The company offers coupon programs that imply regular investment accruals. The company's marketing strategy includes many communication scenarios: when a client bought an ILI policy, when its term expired, when income was received, and so on.
What channels are connected Mobile push, email, whatsapp and sms. What order are the channels in? First, the client receives a push notification to go to the AlfaInsurance-Life mobile application. Then an email is sent, followed by a WhatsApp Belgium WhatsApp Number List message. Last but not least, sms. Sending is configured in such a way that if the client does not have consent to receive one of the types of communications, the system immediately proceeds to the next stage of sending.
Why 4 channels To interact with customers, it is important to use the maximum available channels and use the capabilities of each of them. By clicking on the link in the push, the client can view information about his policy in a mobile application, in an email - get all the information that will be needed at a particular stage of the life cycle in the program. WhatsApp is one of the most popular instant messengers and if the user missed the sms, then it is likely that he will read the message in WhatsApp.
What channels are connected Mobile push, email, whatsapp and sms. What order are the channels in? First, the client receives a push notification to go to the AlfaInsurance-Life mobile application. Then an email is sent, followed by a WhatsApp Belgium WhatsApp Number List message. Last but not least, sms. Sending is configured in such a way that if the client does not have consent to receive one of the types of communications, the system immediately proceeds to the next stage of sending.
Why 4 channels To interact with customers, it is important to use the maximum available channels and use the capabilities of each of them. By clicking on the link in the push, the client can view information about his policy in a mobile application, in an email - get all the information that will be needed at a particular stage of the life cycle in the program. WhatsApp is one of the most popular instant messengers and if the user missed the sms, then it is likely that he will read the message in WhatsApp.