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Overview and practical application of feed conversion rules in Google Merchant Center and Facebook Every advertiser working with product feeds in Google Merchant Center and Facebook wants to create a high-quality feed that meets the requirements of the advertising systems used. But how to do this if the client does not have the opportunity to fill in or correct certain attributes of the goods on the site? In this article, we will look at the rules for converting feeds in the Google Merchant Center and Facebook, which allow a specialist to independently make mass or point changes to the feed without involving a developer.
Google Merchant Center Let's look at the feed conversion rules in the Google Merchant Center, with which you can make changes to feed attributes, add new ones, or bring them in line with system requirements. How to fill an attribute with the desired value 1. Go to the “Feeds” tab and open the feed in which changes are email database planned. Feeds tab 2. Next, open the “Feed conversion rules” tab and start creating a rule. As an example, for products that contain the word “sofa” in their name, fill in the “brand” attribute with the value “odesseo”. Feed Conversion Rules Tab 3. Select the attribute to which we want to make changes. Processed Attributes 4. For this task, we use only Data Sources.
We set the conditions according to which we will select only those products whose name contains “sofa”. Data sources 5. Set the value for the “brand” attribute, which we need to get in the end. In addition to the “set value” function, two functions are still available: “import” (allows you to transfer attribute values from other feeds) and “use the last value” (used to update the attribute in accordance with the last specified values and is only relevant for the price [price] attributes ] and availability [availability]). Set a value for an attribute Checking the results 6. To quickly check the results, we are looking for several products (by ID) for which changes were made. Save project 7. The result is displayed in real-time.
Google Merchant Center Let's look at the feed conversion rules in the Google Merchant Center, with which you can make changes to feed attributes, add new ones, or bring them in line with system requirements. How to fill an attribute with the desired value 1. Go to the “Feeds” tab and open the feed in which changes are email database planned. Feeds tab 2. Next, open the “Feed conversion rules” tab and start creating a rule. As an example, for products that contain the word “sofa” in their name, fill in the “brand” attribute with the value “odesseo”. Feed Conversion Rules Tab 3. Select the attribute to which we want to make changes. Processed Attributes 4. For this task, we use only Data Sources.
We set the conditions according to which we will select only those products whose name contains “sofa”. Data sources 5. Set the value for the “brand” attribute, which we need to get in the end. In addition to the “set value” function, two functions are still available: “import” (allows you to transfer attribute values from other feeds) and “use the last value” (used to update the attribute in accordance with the last specified values and is only relevant for the price [price] attributes ] and availability [availability]). Set a value for an attribute Checking the results 6. To quickly check the results, we are looking for several products (by ID) for which changes were made. Save project 7. The result is displayed in real-time.