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This year, tokyo hosted one of the most challenging olympic games in the history of the event. The pandemic has reshaped many aspects of what is one of the most anticipated events in sports. In reality, the 2020 olympics took place in 2021, without an in-person audience, with many internal controversies and with the lowest television audience since 1988 . in terms of traditional media audiences, these olympics were at an all-time low.
so we decided to show how things happened from a digital perspective. Using semrush's intelligence on social media, google and amazon searches, we found some interesting statistics about this year's olympics: how popular was the tokyo games with online audiences? How was the online traction Phone Number Database of the olympics? Which athletes attracted the most coverage on social media? How was the impact of the summer olympics on the demand for sporting goods? And much more. The tokyo 2020 olympics: interesting trends in social media each edition of the olympic games has its own account on twitter, facebook, instagram and you tube.
This year, the tokyo games also added tik tok to the mix, opening the first official tik tok account for the olympics. Here are some tokyo 2020 stats from their social media profiles: the number of followers on the official social media profiles of the tokyo 2020 games social channels august 18th facebook 1.05 million instagram 1.1 million twitter 503 thousand you tube 133 thousand tik tok 72 thousand tokyo 2020 social media profile engagement statistics social channels engagement (22nd july - 18th august) facebook 570 thousand instagram 10.04 million twitter 2.7 million tik tok (views) 13.9 million audience perception of the games the tokyo olympics mentions on twitter between july and august 202.
so we decided to show how things happened from a digital perspective. Using semrush's intelligence on social media, google and amazon searches, we found some interesting statistics about this year's olympics: how popular was the tokyo games with online audiences? How was the online traction Phone Number Database of the olympics? Which athletes attracted the most coverage on social media? How was the impact of the summer olympics on the demand for sporting goods? And much more. The tokyo 2020 olympics: interesting trends in social media each edition of the olympic games has its own account on twitter, facebook, instagram and you tube.
This year, the tokyo games also added tik tok to the mix, opening the first official tik tok account for the olympics. Here are some tokyo 2020 stats from their social media profiles: the number of followers on the official social media profiles of the tokyo 2020 games social channels august 18th facebook 1.05 million instagram 1.1 million twitter 503 thousand you tube 133 thousand tik tok 72 thousand tokyo 2020 social media profile engagement statistics social channels engagement (22nd july - 18th august) facebook 570 thousand instagram 10.04 million twitter 2.7 million tik tok (views) 13.9 million audience perception of the games the tokyo olympics mentions on twitter between july and august 202.