Seasonality what is it and how to deal with this phenomenon

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Entrepreneurs whether in the physical or digital world know very well that there are times of the year when sales increase and periods of recession. This phenomenon is what we call seasonality . Understanding sales seasonality is extremely important for any manager or entrepreneur who wants to grow and stand out in the market. There is no denying the fact that the periods that precede the commemorative dates have great representation in electronic commerce, being, many times, a determining factor regarding the profitability of the operations. To give you an idea, on Mother's Day 2021, Brazilian e-commerce reached BRL 6.4 billion in revenue - a 14% growth compared to 2020, according to data from Neotrust.

Christmas 2020 in turn caused online sales to grow by 44.6% compared to 2019. As Nielsen pointed out . In this case, the advantages for digital shopkeepers are not limited to increased revenue, but also an excellent opportunity to promote their brand, attract and win new customers. It is quite true that not all dates will Telegram Number Data be consistent with your niche, however, be attentive and prepared for those that best adapt to the realities of your store and your target audience. We prepared this article to explain what seasonality is in e-commerce, how to take advantage of it and how to turn forgotten calendar dates into opportunities in your favor. Read on! Seasonality: what is it and what is its impact on e-commerce? Seasonality is the phenomenon that refers to the seasons and, in the business world, characterizes periods of the year capable of impacting revenue, positively or negatively.



That is according to the calendar. Your products or services are subject to fluctuations in consumer demand . But even if we cite demand fluctuations, seasonality is not unpredictable. This is because the commemorative dates that drive seasonality in e-commerce are, in general, foreseen in the calendar, and should not be confused with unexpected events, such as strikes and tax increases, for example. Seasonal fluctuations have different origins, such as: climate (according to the seasons); commemorative dates ( Father's , Mother's and Children's Day, Christmas, June festivals); periodic events (World Cup, Olympics, etc); and various crises (such as the economic one, more recently). Therefore, it's time to lose the fear of seasonality and face it as a natural process - after all, it happens to all digital ventures, from small retailers to marketplaces.