Tweet
Online shopping has never been more competitive And when so many other businesses are vying for the attention of your hard-earned customers, it’s no longer enough to hope your customers will choose you you need to give them reasons to keep coming back. This is where customer loyalty programs come in. Research has shown that customers involved in high-performing loyalty programs are not only 62% more likely to spend more, they’re also 59% more likely to choose that brand over a competitor. But knowing where to start isn’t always easy. How do you structure your loyalty program? Which incentives should you offer? And which of your customers should you reward? Read on to find out.
In this article we cover all things loyalty, complete with examples from some of the most successful brands. What are the Different Types of Loyalty Programs? Although many of the customer loyalty programs you’ll encounter have their own nuances, the majority fit under one of five categories: Omnichannel Loyalty Program If you’re a single-channel brand like an e-commerce store, a single-channel loyalty Phone number list program could work well. However, if you operate across multiple platforms and engage with your customers via several touchpoints, it might not be enough. Omnichannel loyalty programs bridge the gap between in-store and online, giving your customers a connected rewards experience regardless of where they decide to engage with your brand.
Point Based Loyalty Program Points-based programs allow customers to accrue credits, or points. These points can then be redeemed against future purchases, securing them a discount and incentivizing them to continue shopping with the same brand. 3. Tiered Loyalty Program Not all loyalty programs are born equal, and not all brands want to give the same incentives to new loyalty members that they give to seasoned, repeat customers. This is where tiered programs come in. Tiered loyalty programs reward customers for repeat purchases. The more they purchase, the more points they earn, and the higher they will rise up through the loyalty tiers. Value-Based Loyalty Program Instead of offering a financial incentive, value-based programs appeal to preferences and personal interests of their members.
In this article we cover all things loyalty, complete with examples from some of the most successful brands. What are the Different Types of Loyalty Programs? Although many of the customer loyalty programs you’ll encounter have their own nuances, the majority fit under one of five categories: Omnichannel Loyalty Program If you’re a single-channel brand like an e-commerce store, a single-channel loyalty Phone number list program could work well. However, if you operate across multiple platforms and engage with your customers via several touchpoints, it might not be enough. Omnichannel loyalty programs bridge the gap between in-store and online, giving your customers a connected rewards experience regardless of where they decide to engage with your brand.
Point Based Loyalty Program Points-based programs allow customers to accrue credits, or points. These points can then be redeemed against future purchases, securing them a discount and incentivizing them to continue shopping with the same brand. 3. Tiered Loyalty Program Not all loyalty programs are born equal, and not all brands want to give the same incentives to new loyalty members that they give to seasoned, repeat customers. This is where tiered programs come in. Tiered loyalty programs reward customers for repeat purchases. The more they purchase, the more points they earn, and the higher they will rise up through the loyalty tiers. Value-Based Loyalty Program Instead of offering a financial incentive, value-based programs appeal to preferences and personal interests of their members.