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When it comes to making an online purchase. there are few things as relevant to the Brazilian consumer as the price of the product according to research by Kantar, for 46% of e-shoppers in the country, price is the most decisive factor in concluding the purchase. purchase. So, to stand out in e-commerce, brands need to know how to define a good online pricing strategy for their products — and that's exactly what we're going to cover throughout this text. Check out! Why is online pricing so important for brands? Whether in physical retail or e-commerce, price is one of the main attributes of any product. In addition to being an excellent reference for.
The customer when comparing competing goods, prices also play a key role in how consumers see the value of a brand, or its Brand Equity . For several companies, such as Apple , for example, the whatsapp data business model itself revolves around developing Brand Equity to add value to the brand's products. This view is also in line with a survey published by USP. From a practical experiment, it was found that when buyers have no information other than the price of two competing products, they tend to think that the more expensive product is better than the other. The same occurs in the opposite direction - that is, the tendency among consumers is to associate cheaper goods with inferior product quality, and this can greatly influence the perception of brand value.
In this way a constant burning of prices by retailers. can end up diluting their acquired Brand Equity — and to avoid this, manufacturers need to manage their pricing strategy at all times. Moreover, in e-commerce, the impact of this price burn can be even more harmful to your brand value, since in online commerce the consumer has simultaneous access to several retailers that sell their product. As a result, if the item is being sold in a store for a price below what it should be, it can generate a “Domino Effect” and encourage a price cut at other online retailers, causing damage to your Brand Equity.
The customer when comparing competing goods, prices also play a key role in how consumers see the value of a brand, or its Brand Equity . For several companies, such as Apple , for example, the whatsapp data business model itself revolves around developing Brand Equity to add value to the brand's products. This view is also in line with a survey published by USP. From a practical experiment, it was found that when buyers have no information other than the price of two competing products, they tend to think that the more expensive product is better than the other. The same occurs in the opposite direction - that is, the tendency among consumers is to associate cheaper goods with inferior product quality, and this can greatly influence the perception of brand value.
In this way a constant burning of prices by retailers. can end up diluting their acquired Brand Equity — and to avoid this, manufacturers need to manage their pricing strategy at all times. Moreover, in e-commerce, the impact of this price burn can be even more harmful to your brand value, since in online commerce the consumer has simultaneous access to several retailers that sell their product. As a result, if the item is being sold in a store for a price below what it should be, it can generate a “Domino Effect” and encourage a price cut at other online retailers, causing damage to your Brand Equity.