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Abercrombie & Fitch to pull tees after "girl-cott"

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  • Abercrombie & Fitch to pull tees after "girl-cott"

    LOS ANGELES (Reuters) - Retailer Abercrombie & Fitch said on Friday it would stop selling some of its T-shirts after a national boycott by teenage girls, who objected to slogans emblazoned across the shirts such as "Who needs brains when you have these?"

    The teen-oriented apparel company, often criticized for its suggestive advertising featuring scantily-clad young models, did not specify which T-shirts it would pull but said in a brief statement that "We recognize that the shirts in question, while meant to be humorous, might be troubling to some."

    Earlier this week, the Women & Girls Foundation of Southwest Pennsylvania launched a "girl-cott" of the store in protest over the T-shirts, launching an e-mail campaign and appearing on NBC's "Today" show to air their concerns.

    Other T-shirts featured the slogans "Blondes are adored, brunettes are ignored," and "I make you look fat."

    The latest controversy is not the first for the New Albany, Ohio-based retailer. Two years ago, Abercrombie & Fitch pulled its glossy catalogs that featured nude men and women after protests, and in 2002 it discontinued a line of T-shirts that Asian-Americans claimed was racially insensitive.

    Abercrombie & Fitch on Thursday reported a 31 percent jump in its October same-store sales, a key measure of retail performance.

  • #2
    Originally posted by BettorsChat
    LOS ANGELES (Reuters) -
    Other T-shirts featured the slogans "Blondes are adored, brunettes are ignored," .
    apparently will not be shopping there anymore

    Comment


    • #3
      I like the one that says "I make you look fat"

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