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The WhatsApp Business API is a connected solution that allows businesses to integrate WhatsApp into their systems, allowing them to communicate with customers without the limitations of the standard app and integrating with other marketing and customer service tools.
These are the main differences compared to the standard version of the application:
In 2021, Latin American logistics company implemented the WhatsApp Business API to optimize package delivery. A WhatsApp address verification system was introduced, allowing recipients to confirm their location before the delivery person arrives.
Previously, delivery drivers would go to the recipient's last Qatar WhatsApp Number List registered address, resulting in bounced deliveries when it wasn't updated. By using the WhatsApp Business API, doubled its productivity and achieved a 100% delivery success rate when recipients used WhatsApp.
Urban WhatsApp API Success Story for Shipments
Automates the appointment schedule via WhatsApp
In 2021, Brazilian marketplace automated the delivery of financing plan information and allowed users to schedule appointments directly via WhatsApp using the WhatsApp Flows feature .
Before this solution, lead conversion relied on calls and emails, which slowed down the process excessively. According to data provided by the company itself, the implementation of the WhatsApp Business API increased conversions among organic visitors by 2.9 times and increased conversions from paid traffic by 49%.
How to use the WhatsApp Business API in 6 steps
The easiest way to access the WhatsApp Business API is through a business solutions provider. This way, you can use the platform's intuitive interface that integrates with your marketing tool, without the need for programming or integrating WhatsApp into your back-end systems.
1) Select a WhatsApp solution provider with API access
To integrate the WhatsApp Business API, a business must use the services of a Business Solutions Provider ( BSP ) that partners with the messaging app, which are typically marketing automation platforms.
Is one of the certified providers available to offer this service. WhatsApp campaigns are available on all Marketing Platform pricing plans.
2) Link your WhatsApp Business account to the BSP
Once you've chosen a BSP provider, you must create an account with them to access the WhatsApp API. The provider automatically connects your WhatsApp Business account to your BSP account. You can find out how to do this in Brevo here .
These are the main differences compared to the standard version of the application:
In 2021, Latin American logistics company implemented the WhatsApp Business API to optimize package delivery. A WhatsApp address verification system was introduced, allowing recipients to confirm their location before the delivery person arrives.
Previously, delivery drivers would go to the recipient's last Qatar WhatsApp Number List registered address, resulting in bounced deliveries when it wasn't updated. By using the WhatsApp Business API, doubled its productivity and achieved a 100% delivery success rate when recipients used WhatsApp.
Urban WhatsApp API Success Story for Shipments
Automates the appointment schedule via WhatsApp
In 2021, Brazilian marketplace automated the delivery of financing plan information and allowed users to schedule appointments directly via WhatsApp using the WhatsApp Flows feature .
Before this solution, lead conversion relied on calls and emails, which slowed down the process excessively. According to data provided by the company itself, the implementation of the WhatsApp Business API increased conversions among organic visitors by 2.9 times and increased conversions from paid traffic by 49%.
How to use the WhatsApp Business API in 6 steps
The easiest way to access the WhatsApp Business API is through a business solutions provider. This way, you can use the platform's intuitive interface that integrates with your marketing tool, without the need for programming or integrating WhatsApp into your back-end systems.
1) Select a WhatsApp solution provider with API access
To integrate the WhatsApp Business API, a business must use the services of a Business Solutions Provider ( BSP ) that partners with the messaging app, which are typically marketing automation platforms.
Is one of the certified providers available to offer this service. WhatsApp campaigns are available on all Marketing Platform pricing plans.
2) Link your WhatsApp Business account to the BSP
Once you've chosen a BSP provider, you must create an account with them to access the WhatsApp API. The provider automatically connects your WhatsApp Business account to your BSP account. You can find out how to do this in Brevo here .