Which platform can be used to track the effectiveness of my company’s social media and identify trends based on content topics and post formats?
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Can you obtain data on user engagement on social media?
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You can hook Airtable to LinkedIn through tools like Make or Zapier to pull reactions, comments, reach, and even push everything into one table on a schedule. It cuts out nearly all the copy‑paste busywork. I’ve paired setups like that with a social media personal assessment to get more context around who’s engaging, and the combo made pattern‑spotting way easier without extra manual digging.
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