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Email deliverability what is it and how to improve

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  • Email deliverability what is it and how to improve

    Many companies use email as a tool for their marketing strategies. This is because it is a direct channel for companies to be able to communicate with customers and potential customers. However, one of the problems of this tool is in relation to deliverability. After all, depending on the situation, the emails are not sent to the recipients, which could end up harming the strategy. Thinking about it, there are some actions that can contribute to the deliverability rate becoming increasingly high.

    So if you want to learn tips on how to do this just Phone Number Data continue reading this content! What is deliverability? Well, so that you can better understand what this term is about, think about the process that takes place until an email reaches the user. See the step by step: Sender makes the shipment; The sender who sent it encodes the e-mail and transfers the information to the Internet; Recipient's server receives message and checks for authenticity; If everything is ok, the email is delivered to the user's box.



    Therefore deliverability refers to the metric that evaluates the percentage of emails that have gone through all these steps, reaching the recipient's box — ideally, this rate should be above 98%, so that you will be able to take advantage of the opportunity. your list of leads, however, above 95% is already acceptable. Tips to improve your deliverability Now, if you want to ensure that the emails are delivered to your base, know that there are a series of actions that can contribute to this.
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