Tweet
Recent controversies have led large companies, such as coca-cola and unilever, to cut their investments in facebook – putting programmatic media in the spotlight. Often confused with the google display network, programmatic media has advantages (and some disadvantages, nothing is perfect) that can help your business drive sales and generate more brand awareness. Come and learn more – so you can make the best digital marketing investment decisions. Programmatic media vs google display network (gdn) a lot of people think they are the same thing – but that's not quite it. While both aim to get your message across to a target audience, each has its pros and cons.
Here's what you need to know about the google display network and programmatic media. What is the google display network (gdn)? It's a system that lets you reach your audience as they browse the web – checking their email, watching youtube, browsing or using mobile apps. The network, which spans over 2 million websites, will show your ads Phone Number List to a targeted audience, allowing your business to find new customers or engage existing ones. On this platform, your business (or your digital marketing agency ) bids on your preferred ad spaces, which automatically optimize over time for better results. You can still select different tiers of sites, blacklist certain sites, and be aware of where your ads are showing.
What is programmatic media programmatic media is the automated buying and selling of digital ads, which can be placed on mobile devices, computers, tablets, connected tvs and more – and in the most diverse formats: display ads : with both text and image, similar to the google display network; audio ads : can be served on podcasts , internet radio, and music streaming platforms like spotify; video ads : these work like native ads merged into a webpage or in-stream on certain video players – except youtube, which is strictly part of the google display network. The purchase of programmatic media is not carried out through a free or open platform – for this.
Here's what you need to know about the google display network and programmatic media. What is the google display network (gdn)? It's a system that lets you reach your audience as they browse the web – checking their email, watching youtube, browsing or using mobile apps. The network, which spans over 2 million websites, will show your ads Phone Number List to a targeted audience, allowing your business to find new customers or engage existing ones. On this platform, your business (or your digital marketing agency ) bids on your preferred ad spaces, which automatically optimize over time for better results. You can still select different tiers of sites, blacklist certain sites, and be aware of where your ads are showing.
What is programmatic media programmatic media is the automated buying and selling of digital ads, which can be placed on mobile devices, computers, tablets, connected tvs and more – and in the most diverse formats: display ads : with both text and image, similar to the google display network; audio ads : can be served on podcasts , internet radio, and music streaming platforms like spotify; video ads : these work like native ads merged into a webpage or in-stream on certain video players – except youtube, which is strictly part of the google display network. The purchase of programmatic media is not carried out through a free or open platform – for this.