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When Dallas Cowboys season-ticket holders open the envelope with their tickets this week, they might be shocked to find what's in there.
Along with all the preseason and regular-season tickets, there's a sheet of playoff tickets, including a ticket for the NFC Championship Game, a game the team hasn't played in since the 1995 season.
With all the scrutiny on the lack of postseason success for the Cowboys, who have gone 8-8 each of the past three seasons and have missed the playoffs the past four years, the actual printing of the tickets and sending them ahead of time to fans is sure to cause a stir. Especially because no other NFL team is doing this.
"It's a convenience for our season-ticket holders to have everything in one package," said Brett Daniels, the Cowboys director of corporate communications. "It's an evolution to be fan-friendly. They have their tickets online and if we clinch a playoff berth they go to the computer and click they want the tickets."
When Dallas Cowboys season-ticket holders open the envelope with their tickets this week, they might be shocked to find what's in there.
Along with all the preseason and regular-season tickets, there's a sheet of playoff tickets, including a ticket for the NFC Championship Game, a game the team hasn't played in since the 1995 season.
With all the scrutiny on the lack of postseason success for the Cowboys, who have gone 8-8 each of the past three seasons and have missed the playoffs the past four years, the actual printing of the tickets and sending them ahead of time to fans is sure to cause a stir. Especially because no other NFL team is doing this.
"It's a convenience for our season-ticket holders to have everything in one package," said Brett Daniels, the Cowboys director of corporate communications. "It's an evolution to be fan-friendly. They have their tickets online and if we clinch a playoff berth they go to the computer and click they want the tickets."
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