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Teams
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No. 1: Hendrick Motorsports
Current value: $350 million
One-year value change: none
Operating income: $19.8 million
Drivers: Jeff Gordon, Dale Earnhardt Jr., Jimmie Johnson, Mark Martin
Nascar's premier team has the biggest budgets, but still is the most profitable thanks to lucrative sponsorship deals with DuPont, GoDaddy, Lowe's, the National Guard and PepsiCo. It helps when the driver roster is filled out by two four-time Sprint Cup champions, Nascar's most popular driver and a five-time Sprint Cup runner-up.
No. 2: Roush Fenway Racing
Current value: $238 million
One-year value change: -12%
Operating income: $7.2 million
Drivers: Carl Edwards, Matt Kenseth, Greg Biffle, David Ragan
Roush Fenway's revenues are headed lower this year as it was forced to comply with Nascar's rule, implemented for 2010, that caps teams at four Sprint Cup cars. The odd man out was Jamie McMurray, who moved on to Earnhardt Ganassi. His car's sponsor, Crown Royal, stuck with Roush moving its investment to the No. 17 car driven by Matt Kenseth.
No. 3: Richard Childress Racing
Current value: $153 million
One-year value change: -8%
Operating income: $8.3 million
Drivers: Kevin Harvick, Jeff Burton, Clint Bowyer
Childress became a three-car team this year when Jack Daniel's pulled out of the sport and left the No. 7 car driven by Casey Mears without a primary sponsor. Childress returned to the Camping World Truck Series last year for the first time in a decade.
No. 4: Joe Gibbs Racing
Current value: $144 million
One-year value change: none
Operating income: $8 million
Drivers: Joey Logano, Denny Hamlin, Kyle Busch
Hamlin and Busch are two of the leading contenders to unseat Hendrick and Jimmie Johnson from atop the Sprint Cup standings. Gibbs receives among the largest manufacturing subsidies in the sport, thanks to its switch from Chevrolets to Toyotas for the 2008 season.
No. 5: Richard Petty Motorsports
Current value: $124 million
One-year value change: -6%
Operating income: $0.4 million
Drivers: Paul Menard, Elliott Sadler, Kasey Kahne, A.J. Allmendinger
Richard Petty Motorsports merged with Yates Racing for this season and partnered with Ford ending Petty's relationship with Dodge. Petty is in a much stronger position than this time last year, with almost all sponsorship inventory sold for its four cars.
No. 6: Penske Racing
Current value: $110 million
One-year value change: -1%
Operating income: $10.5 million
Drivers: Brad Keselowski, Sam Hornish Jr., Kurt Busch
Penske's Nascar teams have not matched its success with IndyCar, where it has won the Indianapolis 500 15 teams. Penske added a second full-time car in the Nationwide Series this year. Penske is the only full-time Sprint Cup team racing Dodges this year.
No. 7: Stewart-Haas Racing
Current value: $98 million
One-year value change: 23%
Operating income: $8 million
Drivers: Tony Stewart, Ryan Newman
Stewart-Haas was one of only three teams that placed at least two cars in the Chase for the Sprint Cup last year. Look for Stewart-Haas to add a third car next season, with free agent Kevin Harvick as the leading contender.
No. 8: Michael Waltrip Racing
Current value: $88 million
One-year value change: -12%
Operating income: $6 million
Drivers: Martin Truex Jr., David Reutimann
Driver Michael Waltrip is racing a very limited schedule this year and focusing on his ownership role in the team he co-owns with Rob Kauffman. Revenues for the team are expected to be up in 2010. Waltrip Racing added driver Martin Truex to its stable for this year.
No. 9: Earnhardt Ganassi Racing
Current value: $71 million
One-year value change: 1%
Operating income: $5.1 million
Drivers: Jamie McMurray, Juan Montoya
Earnhardt Ganassi kicked off the year with a bang when Jamie McMurray won the Daytona 500 in the No. 1 car after leading the race for only two laps. Shortly after the race McDonald's agreed to a primary sponsorship deal for 11 races this year for McMurray's car.
No. 10: Red Bull Racing Team
Current value: $59 million
One-year value change: 7%
Operating income: -$0.9 million
Drivers: Brian Vickers, Scott Speed
Red Bull's Nascar team has the advantage on the racing side of having a Red Bull Formula 1 team to lean on for technical support. On the business side they are starting to leverage the synergies of owning teams in two racing circuits with different audiences--Puma is a sponsor for both the Nascar and F1 teams.
Drivers
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No. 1 Dale Earnhardt Jr.
Earnings: $30 million
Team: Hendrick Motorsports
Car: No. 88 Chevrolet
Earnhardt was voted Nascar's most popular driver for a seventh straight year in 2009. Things did not go as well on the track as he finished a disappointing 25th in the Sprint Cup standings.
No. 2 Jeff Gordon
Earnings: $27 million
Team: Hendrick Motorsports
Car: No. 24 Chevrolet
Gordon is the first Nascar driver to earn $100 million in career track winnings. The Rainbow Warrior has an ownership stake in the car of four-time Sprint Cup champion Jimmie Johnson.
No. 3 Jimmie Johnson
Earnings: $23 million
Team: Hendrick Motorsports
Car: No. 48 Chevrolet
Johnson signed a new six-year deal at the end of last year that will keep him racing for Hendrick Motorsports through 2015. Big personal sponsors include Gatorade, Tylenol and Chevy.
No. 4 Tony Stewart
Earnings: $19 million
Team: Stewart-Haas Racing
Car: No. 14 Chevrolet
Stewart's first season as a driver/owner for Stewart-Haas Racing was a huge success as he racked up four wins and 23 top 10 finishes. His $6.8 million in prize money was third highest among Nascar drivers.
No. 5 Carl Edwards
Earnings: $14 million
Team: Roush Fenway Racing
Car: No. 99 Ford
Edwards failed to reach the winner's circle in 2009 after racking up a Nascar-leading eight wins in 2008. Edwards is among the best-paid drivers for the first time thanks to a new contract with Roush Fenway that started in 2009.
No. 6 Kevin Harvick
Earnings: $13 million
Team: Richard Childress Racing
Car: No. 29 Chevrolet
Harvick's contract with Richard Childress expires this year, and he will be one of the most sought after free agent drivers. One rumor has Harvick joining buddy Tony Stewart in a third car for Stewart-Haas.
No. 7 (tie) Kyle Busch
Earnings: $12 million
Team: Joe Gibbs Racing
Car: No. 18 Toyota
Busch signed a long-term extension with Gibbs in January. Last year Busch said that he would be interested in competing for a Formula 1 team at some point in his career.
No. 7 (tie) Kasey Kahne
Earnings: $12 million
Team: Richard Petty Motorsports
Car: No. 9 Ford
When Budweiser and Dale Earnhardt parted ways at the end of 2007, the beer titan moved its sponsorship money to Kahne's car. The new Bud man has four wins since then, compared with a single victory for Earnhardt.
No. 9 (tie) Matt Kenseth
Earnings: $11 million
Team: Roush Fenway Racing
Car: No. 17 Ford
Kenseth's 2009 Daytona 500 win was the first victory in the Great American Race for owner Jack Roush. The rest of the season did not go as well as Kenseth failed to qualify for the Chase for the first time since it started in 2004.
No. 9 (tie) Mark Martin
Earnings: $11 million
Team: Hendrick Motorsports
Car: No. 5 Chevrolet
Martin, 51, returned to racing full time last year for the first time since 2009. He finished the season second overall for a fifth time. Go Daddy signed on to sponsor Martin's car for 20 races in both 2010 and 2011.
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No. 1: Hendrick Motorsports
Current value: $350 million
One-year value change: none
Operating income: $19.8 million
Drivers: Jeff Gordon, Dale Earnhardt Jr., Jimmie Johnson, Mark Martin
Nascar's premier team has the biggest budgets, but still is the most profitable thanks to lucrative sponsorship deals with DuPont, GoDaddy, Lowe's, the National Guard and PepsiCo. It helps when the driver roster is filled out by two four-time Sprint Cup champions, Nascar's most popular driver and a five-time Sprint Cup runner-up.
No. 2: Roush Fenway Racing
Current value: $238 million
One-year value change: -12%
Operating income: $7.2 million
Drivers: Carl Edwards, Matt Kenseth, Greg Biffle, David Ragan
Roush Fenway's revenues are headed lower this year as it was forced to comply with Nascar's rule, implemented for 2010, that caps teams at four Sprint Cup cars. The odd man out was Jamie McMurray, who moved on to Earnhardt Ganassi. His car's sponsor, Crown Royal, stuck with Roush moving its investment to the No. 17 car driven by Matt Kenseth.
No. 3: Richard Childress Racing
Current value: $153 million
One-year value change: -8%
Operating income: $8.3 million
Drivers: Kevin Harvick, Jeff Burton, Clint Bowyer
Childress became a three-car team this year when Jack Daniel's pulled out of the sport and left the No. 7 car driven by Casey Mears without a primary sponsor. Childress returned to the Camping World Truck Series last year for the first time in a decade.
No. 4: Joe Gibbs Racing
Current value: $144 million
One-year value change: none
Operating income: $8 million
Drivers: Joey Logano, Denny Hamlin, Kyle Busch
Hamlin and Busch are two of the leading contenders to unseat Hendrick and Jimmie Johnson from atop the Sprint Cup standings. Gibbs receives among the largest manufacturing subsidies in the sport, thanks to its switch from Chevrolets to Toyotas for the 2008 season.
No. 5: Richard Petty Motorsports
Current value: $124 million
One-year value change: -6%
Operating income: $0.4 million
Drivers: Paul Menard, Elliott Sadler, Kasey Kahne, A.J. Allmendinger
Richard Petty Motorsports merged with Yates Racing for this season and partnered with Ford ending Petty's relationship with Dodge. Petty is in a much stronger position than this time last year, with almost all sponsorship inventory sold for its four cars.
No. 6: Penske Racing
Current value: $110 million
One-year value change: -1%
Operating income: $10.5 million
Drivers: Brad Keselowski, Sam Hornish Jr., Kurt Busch
Penske's Nascar teams have not matched its success with IndyCar, where it has won the Indianapolis 500 15 teams. Penske added a second full-time car in the Nationwide Series this year. Penske is the only full-time Sprint Cup team racing Dodges this year.
No. 7: Stewart-Haas Racing
Current value: $98 million
One-year value change: 23%
Operating income: $8 million
Drivers: Tony Stewart, Ryan Newman
Stewart-Haas was one of only three teams that placed at least two cars in the Chase for the Sprint Cup last year. Look for Stewart-Haas to add a third car next season, with free agent Kevin Harvick as the leading contender.
No. 8: Michael Waltrip Racing
Current value: $88 million
One-year value change: -12%
Operating income: $6 million
Drivers: Martin Truex Jr., David Reutimann
Driver Michael Waltrip is racing a very limited schedule this year and focusing on his ownership role in the team he co-owns with Rob Kauffman. Revenues for the team are expected to be up in 2010. Waltrip Racing added driver Martin Truex to its stable for this year.
No. 9: Earnhardt Ganassi Racing
Current value: $71 million
One-year value change: 1%
Operating income: $5.1 million
Drivers: Jamie McMurray, Juan Montoya
Earnhardt Ganassi kicked off the year with a bang when Jamie McMurray won the Daytona 500 in the No. 1 car after leading the race for only two laps. Shortly after the race McDonald's agreed to a primary sponsorship deal for 11 races this year for McMurray's car.
No. 10: Red Bull Racing Team
Current value: $59 million
One-year value change: 7%
Operating income: -$0.9 million
Drivers: Brian Vickers, Scott Speed
Red Bull's Nascar team has the advantage on the racing side of having a Red Bull Formula 1 team to lean on for technical support. On the business side they are starting to leverage the synergies of owning teams in two racing circuits with different audiences--Puma is a sponsor for both the Nascar and F1 teams.
Drivers
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No. 1 Dale Earnhardt Jr.
Earnings: $30 million
Team: Hendrick Motorsports
Car: No. 88 Chevrolet
Earnhardt was voted Nascar's most popular driver for a seventh straight year in 2009. Things did not go as well on the track as he finished a disappointing 25th in the Sprint Cup standings.
No. 2 Jeff Gordon
Earnings: $27 million
Team: Hendrick Motorsports
Car: No. 24 Chevrolet
Gordon is the first Nascar driver to earn $100 million in career track winnings. The Rainbow Warrior has an ownership stake in the car of four-time Sprint Cup champion Jimmie Johnson.
No. 3 Jimmie Johnson
Earnings: $23 million
Team: Hendrick Motorsports
Car: No. 48 Chevrolet
Johnson signed a new six-year deal at the end of last year that will keep him racing for Hendrick Motorsports through 2015. Big personal sponsors include Gatorade, Tylenol and Chevy.
No. 4 Tony Stewart
Earnings: $19 million
Team: Stewart-Haas Racing
Car: No. 14 Chevrolet
Stewart's first season as a driver/owner for Stewart-Haas Racing was a huge success as he racked up four wins and 23 top 10 finishes. His $6.8 million in prize money was third highest among Nascar drivers.
No. 5 Carl Edwards
Earnings: $14 million
Team: Roush Fenway Racing
Car: No. 99 Ford
Edwards failed to reach the winner's circle in 2009 after racking up a Nascar-leading eight wins in 2008. Edwards is among the best-paid drivers for the first time thanks to a new contract with Roush Fenway that started in 2009.
No. 6 Kevin Harvick
Earnings: $13 million
Team: Richard Childress Racing
Car: No. 29 Chevrolet
Harvick's contract with Richard Childress expires this year, and he will be one of the most sought after free agent drivers. One rumor has Harvick joining buddy Tony Stewart in a third car for Stewart-Haas.
No. 7 (tie) Kyle Busch
Earnings: $12 million
Team: Joe Gibbs Racing
Car: No. 18 Toyota
Busch signed a long-term extension with Gibbs in January. Last year Busch said that he would be interested in competing for a Formula 1 team at some point in his career.
No. 7 (tie) Kasey Kahne
Earnings: $12 million
Team: Richard Petty Motorsports
Car: No. 9 Ford
When Budweiser and Dale Earnhardt parted ways at the end of 2007, the beer titan moved its sponsorship money to Kahne's car. The new Bud man has four wins since then, compared with a single victory for Earnhardt.
No. 9 (tie) Matt Kenseth
Earnings: $11 million
Team: Roush Fenway Racing
Car: No. 17 Ford
Kenseth's 2009 Daytona 500 win was the first victory in the Great American Race for owner Jack Roush. The rest of the season did not go as well as Kenseth failed to qualify for the Chase for the first time since it started in 2004.
No. 9 (tie) Mark Martin
Earnings: $11 million
Team: Hendrick Motorsports
Car: No. 5 Chevrolet
Martin, 51, returned to racing full time last year for the first time since 2009. He finished the season second overall for a fifth time. Go Daddy signed on to sponsor Martin's car for 20 races in both 2010 and 2011.
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