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Traffic Manager is a new professional profile, which is increasingly present and which is increasingly familiar to us. This is a professional who ensures the control, management and monitoring of the web traffic that a website receives. Its function is to pursue various objectives such as: attracting qualified traffic to the website (either organically or through payment methods), analyzing and drawing conclusions from said traffic or understanding the dynamics that develop in visits to the page, as well as the actions that derive from them. In the following graph provided by InfoJobs, we can observe the growth that this professional profile has undergone in recent years: workplace health for a Traffic ManagerSource:: InfoJobs What are the functions of a Traffic Manager? As we have just mentioned, its main function is to carry out an exhaustive analysis of web traffic.
However Traffic Manager's functions may vary depending on the company you work for and the objectives proposed. If you work for an e- commerce portal , you should focus on understanding which marketing actions generate the most conversions. As well as managing other actions typical of an e-commerce, such executive list as offers, advertisements, among others. Specifically, speaking of traffic, we cannot forget to implement an SEO strategy to bring organic traffic to the site. Traffic that should then be converted into sales. When the Traffic Manager works for a portal that promotes a brand, not having the objective of making direct sales on the page, his functions will be focused on Branding.
Through link-building actions, optimizing information and linking offline and online marketing actions, the Traffic Manager will be responsible for ensuring a good reputation and digital visibility. In the case of informational or news portals , Traffic Manager's objective is to get as much traffic as possible in order to ensure that advertisers remain interested in the platform. What quality and competence should a Traffic Manager have? A Traffic Manager must have a strong analytical capacity to scrutinize all the data derived from the company's web traffic. It is necessary to add the relevant tracking codes and use the necessary tools and metrics. Thus, in-depth knowledge of said digital tools and supports is essential to be able to understand the channels through which we receive visits and what these visits are looking for on our website.
However Traffic Manager's functions may vary depending on the company you work for and the objectives proposed. If you work for an e- commerce portal , you should focus on understanding which marketing actions generate the most conversions. As well as managing other actions typical of an e-commerce, such executive list as offers, advertisements, among others. Specifically, speaking of traffic, we cannot forget to implement an SEO strategy to bring organic traffic to the site. Traffic that should then be converted into sales. When the Traffic Manager works for a portal that promotes a brand, not having the objective of making direct sales on the page, his functions will be focused on Branding.
Through link-building actions, optimizing information and linking offline and online marketing actions, the Traffic Manager will be responsible for ensuring a good reputation and digital visibility. In the case of informational or news portals , Traffic Manager's objective is to get as much traffic as possible in order to ensure that advertisers remain interested in the platform. What quality and competence should a Traffic Manager have? A Traffic Manager must have a strong analytical capacity to scrutinize all the data derived from the company's web traffic. It is necessary to add the relevant tracking codes and use the necessary tools and metrics. Thus, in-depth knowledge of said digital tools and supports is essential to be able to understand the channels through which we receive visits and what these visits are looking for on our website.