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MQL and SQL understand lead qualification and its importance
In most companies one of the main objectives of the marketing team is to generate leads. After all, the greater the number of leads, the greater the chance of the company selling. But, it's not enough to win leads and not know how to qualify them for the purchase, right? Therefore, MQL and SQL exist. In short, MQL and SQL are two Digital Marketing strategies to identify which stage of the sales funnel your database leads are in. In this article, we will explain what MQL and SQL are, what is the difference between each strategy and the importance of both.
Good reading In this content you will see MQL and SQL understand the concepts Sales funnel in MQL and SQL How to transform an MQL into SQL? What is the importance of MQL and SQL in qualifying leads? How to Sort Leads in MQL and SQL Practical DB to Data example of MQL and SQL classification Conclusion MQL and SQL: understand the concepts MQL is the acronym for Marketing Qualified Leads , which in free translation into Portuguese means Qualified Lead for Marketing. Basically MQL is that person who knows he has a problem and is looking for a solution.
In other words an MQL is a hot lead. SQL is the acronym for Sales Qualified Leads , which in free translation into Portuguese means Lead Qualified for Sales. In summary, the SQL is the lead that has already been worked on by marketing and is very close to finalizing the purchase because he understood that the solution offered by his company is ideal for him. Difference between MQL and SQL Now that you know what MQL and SQL mean, you can see some differences between the two concepts, right? Despite still being in the early stages of the sales funnel.
Good reading In this content you will see MQL and SQL understand the concepts Sales funnel in MQL and SQL How to transform an MQL into SQL? What is the importance of MQL and SQL in qualifying leads? How to Sort Leads in MQL and SQL Practical DB to Data example of MQL and SQL classification Conclusion MQL and SQL: understand the concepts MQL is the acronym for Marketing Qualified Leads , which in free translation into Portuguese means Qualified Lead for Marketing. Basically MQL is that person who knows he has a problem and is looking for a solution.
In other words an MQL is a hot lead. SQL is the acronym for Sales Qualified Leads , which in free translation into Portuguese means Lead Qualified for Sales. In summary, the SQL is the lead that has already been worked on by marketing and is very close to finalizing the purchase because he understood that the solution offered by his company is ideal for him. Difference between MQL and SQL Now that you know what MQL and SQL mean, you can see some differences between the two concepts, right? Despite still being in the early stages of the sales funnel.