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On the second day of the RD Summit 2022 the biggest Marketing and Sales event in Latin America. PM3 followed a talk by Thiago Rocha ( Head of Growth at RD Station and instructor of the Product Growth Course at PM3) on PLG. During the 40-minute presentation, Thiago spoke about the influence of consumer behavior, the principles of a Product-Led Growth company and shared 5 learnings that he absorbed in the last 5 years, with the launch of RD Station Marketing Light and RD Station CRM Free, showing the public how companies can apply these concepts in their own reality. Here we prepare a summary with the main topics of the lecture.
Check out Context and need for evolution. Thiago commented that every year it gets harder to make a business grow. According to him, 67% of companies project growth and 60% do not reach their goals. And when Phone Number List a company fails to grow at the speed it needs to , it runs the risk of losing talent and seeing competitors grow at an advantage. Not to mention the external factors that may indirectly hinder this growth (such as the economy and political situation, for example). Considering these aspects, how to evolve? In the case of RD Station, they noticed, based on a survey that considered companies from abroad, that the companies that grow the most abroad are based on PLG.
Amodel in which the product is the main vehicle for growth. This happens because changes in consumer behavior affect acquisition strategies. Just reflect on how before the internet everything was more difficult. In this sense, the Sales-Led Growth model has become more expensive for companies, because it requires a greater number of salespeople to sell more. This is in addition to the fact that it is an approach that is not very concerned with the user experience, which nowadays ends up not being efficient. Consequently, the companies' strategy evolved towards Marketing-Led Growth, considering that the customer started to have more choice and no longer needed salespeople.
Check out Context and need for evolution. Thiago commented that every year it gets harder to make a business grow. According to him, 67% of companies project growth and 60% do not reach their goals. And when Phone Number List a company fails to grow at the speed it needs to , it runs the risk of losing talent and seeing competitors grow at an advantage. Not to mention the external factors that may indirectly hinder this growth (such as the economy and political situation, for example). Considering these aspects, how to evolve? In the case of RD Station, they noticed, based on a survey that considered companies from abroad, that the companies that grow the most abroad are based on PLG.
Amodel in which the product is the main vehicle for growth. This happens because changes in consumer behavior affect acquisition strategies. Just reflect on how before the internet everything was more difficult. In this sense, the Sales-Led Growth model has become more expensive for companies, because it requires a greater number of salespeople to sell more. This is in addition to the fact that it is an approach that is not very concerned with the user experience, which nowadays ends up not being efficient. Consequently, the companies' strategy evolved towards Marketing-Led Growth, considering that the customer started to have more choice and no longer needed salespeople.