Tweet
The best identities drive a brand For this reason companies invest in a visual identity to express the essence of their brand, what it really is. In all businesses, it's not the owners or the agencies who choose what a brand's visual identity will look like; it is his very essence that shows this definition. Unlike the B2C scenario, in the B2B market, the purchase decision goes through analyzes by several influencers, which makes competitiveness even greater and “the visual expression helps to stand out in a scenario with more competition”, explains Diego Felipe de Oliveira, director of planning at the Canna Agency . “At Ag?ncia Canna, the development of a visual identityit doesn't just go through the conventional concept of building a logo, but through a creative process where your identity will be unique and differentiated.
Manifesting your own personality and the real positioning that your brand needs. Each industry has its own discourse and differentials in its segment; what we do is discover what its essence is”, says Diego. Case Selco Case Selco – Proximity, Expertise and Technology, developed by Ag?ncia Canna, won the ABC da Comunica??o award in 2016 in the Best B2B Campaign category and is an example whatsapp database of how important it is for the visual expression of a brand to be aligned with business strategies. “Selco is the leader in solutions for reciprocating compressors in Brazil and in order to develop the visual identity we went through an immersion phase. We researched the company, conducted interviews, analyses, visits and from this information we discovered.
The essence of the brand and its identity needed to reflect the PET. In this way, after a brand has developed its visual identity that really reflects its essence, it is necessary to maintain standardization in the materials so that communication with the customer always addresses the same language, transmitting organization and credibility. More and more companies understand the benefits involved in creating a brand's visual identity and knowledge is essential to continue changing this scenario. “Six years ago when we opened the company, the resistance to investing in visual identity was greater, but we still have a way to go”, comments Diego about winning this recognition.
Manifesting your own personality and the real positioning that your brand needs. Each industry has its own discourse and differentials in its segment; what we do is discover what its essence is”, says Diego. Case Selco Case Selco – Proximity, Expertise and Technology, developed by Ag?ncia Canna, won the ABC da Comunica??o award in 2016 in the Best B2B Campaign category and is an example whatsapp database of how important it is for the visual expression of a brand to be aligned with business strategies. “Selco is the leader in solutions for reciprocating compressors in Brazil and in order to develop the visual identity we went through an immersion phase. We researched the company, conducted interviews, analyses, visits and from this information we discovered.
The essence of the brand and its identity needed to reflect the PET. In this way, after a brand has developed its visual identity that really reflects its essence, it is necessary to maintain standardization in the materials so that communication with the customer always addresses the same language, transmitting organization and credibility. More and more companies understand the benefits involved in creating a brand's visual identity and knowledge is essential to continue changing this scenario. “Six years ago when we opened the company, the resistance to investing in visual identity was greater, but we still have a way to go”, comments Diego about winning this recognition.