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Inbound Marketing is one of the most used strategies today, this is due to its high efficiency and its attraction and conversion of customers in a totally organic way, through traffic, conquered thanks to the mass production of content. But of course, for it to become successful, it is necessary to follow each stage of the sales funnel, after all, a person who has just met your company will hardly want to receive a direct offer or more in-depth content, while those who are already familiar with your business will not be pleased to see welcome content, for example. In order to avoid confusion, each lead is separated into a purchase stage, according to its level of proximity to the company, just as an industry must always choose the best industrial electric motors according to its needs.
This separation is known as the sales funnel, and it has 3 stages, the top (new leads), the middle (heated leads) and the bottom (ready-to-buy leads). Each one has its particularities and the content must be programmed thinking about each stage of the funnel. In today's text, we will show you 5 tips for creating bottom-of-the-funnel content, so you can reach your audience close to conversion Whatsapp Number List more effectively, let's check out how? So let's go! 1 – Create personalized and closer content Upon reaching the bottom of the funnel, the lead arrives in a status that is more ready to finalize its purchase, after having gone through all the stages of the sales funnel, this means that, consequently, you also get to know your customer better, knowing the contents most accessed, their preferences, and knowing more about it.
This makes it possible to create much more personalized content that brings you closer to the final lead, with a more direct approach, according to your preferences. The more personalized your bottom-funnel content, the more likely you are to get a conversion. 2 – Be transparent with your offer and pricing In the last stage of the sales funnel, offers tend to get more intense, and for your content to be effective, you need to be transparent both in your product and in the price offered by that lead. Try to be 100% honest and even flexible for possible negotiations, show the lead, details about your piston air compressor, values, and even some market comparisons, this helps to gain trust and ends up being an essential step to assist in making of decision.
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