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Many website owners and brand marketers have a painful experience promoting SMM. First, they invest a lot of money and actively try to promote their brands on social media . But they quickly realize that the investments did not generate the desired results and they disappoint in the SMM. So that the expenses are not completely empty, they involve amateur freelancers or small SMM agencies to work with the public, keeping a very low level of communication. For a not-too-expensive fee, they give the customer something similar to SMM: posts full of quotes from great people that don't fit with the topics of discussion in the community; images without any semantic meaning; fake likes and reposts, promising community blocking; commercial post overload.
And all this against the questionable quality of both graphic and textual content. The result is that the tremendous opportunities for social media marketing are not even half used. Companies waste their budgets on fake and unnatural posts, inevitably losing faith in SMM promotion. Why doesn't SMM work? Ignorance of the unique features of social media. Before demanding sales from SMM, it is worth remembering why people go to social B2B Email List networking sites: not to search for a specific company, product or service, but for communication and entertainment. Therefore, an excess of commercial content is unacceptable here. Incorrect assessment of the cost of the service. Not knowing what advertising opportunities social networking sites have and how they affect audiences, business owners misinterpret the total cost of promoting SMM.
Seeing an average price of 150,000 rubles, they mistakenly believe that for a giant amount they will only get a few posts and hundreds of subscribers. But in fact, the seemingly high cost of SMM brings much more results and profits. What is included in the SMM promotion cost? Buying a promotion through SMM is, first of all, a payment for the services of professionals who know and understand how platforms work, are able to find the “pressure point” of the target audience, correctly set a direction and are always aware of trends. The cost of the SMM service includes: the service of copywriters who know how to create any content; the service of designers who manage to develop the group's design and the materials published in it; the service of highly qualified specialists in a specific field.
And all this against the questionable quality of both graphic and textual content. The result is that the tremendous opportunities for social media marketing are not even half used. Companies waste their budgets on fake and unnatural posts, inevitably losing faith in SMM promotion. Why doesn't SMM work? Ignorance of the unique features of social media. Before demanding sales from SMM, it is worth remembering why people go to social B2B Email List networking sites: not to search for a specific company, product or service, but for communication and entertainment. Therefore, an excess of commercial content is unacceptable here. Incorrect assessment of the cost of the service. Not knowing what advertising opportunities social networking sites have and how they affect audiences, business owners misinterpret the total cost of promoting SMM.
Seeing an average price of 150,000 rubles, they mistakenly believe that for a giant amount they will only get a few posts and hundreds of subscribers. But in fact, the seemingly high cost of SMM brings much more results and profits. What is included in the SMM promotion cost? Buying a promotion through SMM is, first of all, a payment for the services of professionals who know and understand how platforms work, are able to find the “pressure point” of the target audience, correctly set a direction and are always aware of trends. The cost of the SMM service includes: the service of copywriters who know how to create any content; the service of designers who manage to develop the group's design and the materials published in it; the service of highly qualified specialists in a specific field.