Having a solid digital presence starts with

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Having a solid digital presence starts with a website, but goes much further. Check out some ways to increase your relevance in the digital world We are experiencing full digital transformation and there is no going back on this. Technology permeates culture, the economy and relationships between people, changing our actions in the world – from the way we have fun to how we ensure our livelihood. And, consequently, we Phone Number List need to adapt to continue our journey, making the best of all these transformations and using them to our advantage. Businesses need to adapt to new behavioral patterns, in which online consumer recommendations are more relevant than advertising campaigns . Therefore, any brand must make use of digital technologies to offer better solutions and connect with customers not just through the product or service, but through the common values and purposes between the person and the brand. We'll tell you what it is and how important a digital presence is for a business, and what strategies can be adopted to establish your company online efficiently. Browse the index The digital presence of a brand The digital presence goes beyond being online How to ensure a good digital presence Benefits of cultivating a digital presence 4 tools to ensure your digital presence The digital presence of a brand What is digital presence and how can we find all kinds of businesses? At this point in digital life, we can find all kinds of businesses, brands, physical products and infoproducts online. This is because the environment is very conducive to the growth and development of entrepreneurs of all sizes. Online is able to provide more basis for the sustainability of the business. So, companies that still resist going digital end up increasing the time curve to acquire more customers and become better known. This can be a conscious choice – and that's okay, there's room for everyone. The fact is that businesses that choose to stay only in the physical world will face disproportionate competition and will need to invest more in advertising . Because, yes, online strategies provide more investment flexibility. It's important to keep in mind that customers shop in many ways. They are actively researching products , reading reviews and are not very loyal to specific brands: today, they evaluate the experience as a whole and distinguish between what needs a brand endorsement and what doesn't. A business with a digital presence , whether a micro or large company, can take advantage of many competitive advantages for expansion: It manages to have a more direct communication with the public of interest; Enjoys easy visibility; Conveys more credibility to those who consume; Shows brand authority; It optimizes investments in advertising and increases the profitability of the business. In the face of so much competition, those who manage to differentiate themselves come out ahead. The digital presence goes beyond being online So just having a website and a social media channel ensures your online presence? Sorry to say, but no. Although it is common to think that having a profile registered on networks, a blog and an e-commerce is an “online presence”, the truth is that this is just the first step. Digital presence comes from a process that involves groundwork to build the strategy , followed by continuous and consistent work. A digital presence demands the creation of relevant content and the ability to attract the right people and connect with them – who may be fans or buyers – on the right channels. The brand needs to walk the path of relevance – and this is a permanent job. Those with greater investment capacity have access to more professional tools , are able to set more measurable objectives and achieve more interesting results. This work is generally carried out by a multidisciplinary communication team, involving marketing professionals , content creators, social media agents and digital designers . Companies without many resources will act as a “one musician band”, doing a little bit of everything and hoping that it works. With sporadic updates and unanswered interactions, new customers can see a bad sign there: is the brand active? Is it reliable? For those who work without a team, it is necessary to have a minimum schedule and commitment to interacting with people . Worse than not having a digital presence is having one that doesn't convey credibility. The digital presence manages to reach its full potential when there is active and constant work on online channels . Keep in mind that winning a customer is based on building a good and predictable relationship. Surprises, only if they are positive. How to ensure a good digital presence How to ensure a good digital presence Online channels have elevated communication with customers to a more intimate level, opening up an important dialogue that helps the brand evolve in a more organic and agile way. Knowing the function of each channel – and how each of them works – is very important to help put together an online presence strategy for those who don’t have the resources to be on all the ideal channels at the same time – at least until the business gains more traction . We'll give a quick explanation of each one below. 1. Website A brand's website brings together digital content for people to access. It is formed by a set of pages chosen according to the purpose of the brand or business. It can have sales pages (in the case of an e-commerce), company information, pages with educational content for the customer (such as a blog) and a contact page. In this case, it is recommended to hire a hosting and domain , in addition to a content management system to manage the site. Here at Locaweb we have tailor-made products to meet this demand. It is recommended that a website has good technical quality, provides a good user experience and meets the algorithmic requirements of search engines to achieve relevance. So, those who are going to try to do this all by themselves need to always study these subjects. +Professional website: know what it takes to have yours! 2. Blog The blog is a page developed with specific content for the product or business. It helps to “educate” the audience and drive them to make a purchase. It also shows the brand's authority when talking about the subject of its specialty, one of the strategies used successfully within inbound marketing , called content marketing. This is one of the pillars of digital presence. That is: the better the quality of content production for the blog, the more the customer will feel confident in consuming the brand. The content needs to offer solutions, answer questions and make suggestions, in a natural language for the brand's audience. The better the blog content, the greater the chances of attracting the right people, while at the same time reinforcing the business's digital presence. 3.



Social networks Instagram, Facebook, Tik Tok, Threads… all of these networks are important for a good digital presence, as they are points of contact to promote a business and create more proximity with people . Most of these networks also provide data analysis tools, which are essential for measuring what works and what doesn't work with each network's audience. Through these metrics and knowing a little more about the adherence of each business's audience to them, it is possible to know where to invest more effort within a communication strategy. Within social networks it is possible to close many deals, but to do so it is necessary to have efficient contact management, since many customers use networks to clarify product doubts and even complain. 4. Email Marketing There are essential tools to increase the reach of a brand or business. The better the online positioning, the better for the digital presence. A good example is Email Marketing . This is one of the most traditional and efficient ways of establishing a digital presence . Through automation tools, it is possible to generate entire campaigns in which a company or brand speaks directly to its audience. And then it is possible to issue very complete reports. Today, it is possible to segment a campaign in a very professional way, in which the person separates audiences, sends specific content per profile and places the interested person on a conveyor belt of content sent via email marketing to convert a sale. If you need a good email marketing tool, count on Locaweb.